Alice McCrea Sharp has been working with luxury lifestyle brands most of her career. In the early days she was immersed in the New York advertising world managing top-level clients such as Bailey’s Irish Cream, Altec Lansing Speakers and Deer Park Water. Upon returning to the Bay Area, where she grew up, Alice discovered her passion and acumen for product development and branding, while working in merchandising at Williams Sonoma, Inc.
In 1996, Alice left Williams Sonoma to launch AMS, a consulting business while raising two children. She advises on Product Development, Creative Direction, Merchandising, Brand & Product Management, and more. Alice excels at conceiving, producing, and marketing products that perform at the top of the market. She works with clients who value her strong sense of design combined with her knowledge of trends in both the domestic and global markets.