Recruited by Geolo Capital to lead a full retail launch for its luxury, lifestyle spa resort. AMS worked closely with Interior Design firm Forrest Perkins and Savvy Spas Consulting to create a retail environment that harnessed the unique brand identity while offering products that were tailored to the resort’s activities.
For the re-launch of one of San Francisco's classic, high profile, luxury retail stores, AMS led product development and design for a new line of branded private label products. Working closely with the CEO on the strategic brand vision to bring this iconic retailer into the 21st century while retaining a strong link to Gumps’ storied past and core brand values.
SIGNATURE SILK SCARF
SAN FRANCISCO SKYLINE CHOCOLATE BAR
GUMPS SHOU SYMBOL MERINO WOOL THROW
PETIT FOUR TRUFFLES WITH SAN FRANCISCO ICONIC IMAGES
G LATTICE DESIGNED FOR BORDER TREATMENT
HOLIDAY NUTCRACKER DESSERT PLATES WITH SIGNATURE G LATTICE BORDER
GUMPS PRIVATE LABEL TEA
MING DYNASTY BLUE GINGER JAR INSPIRED SILK SCARF
SIGNATURE HOME SCENTS DEVELOPED WITH THROUGH SMOKE CREATIVE
SIGNATURE STATIONARY (NEVER PRODUCED)
PALACE OF FINE ARTS SILK SCARF
CREATIVE DIRECTOR | BRAND MANAGEMENT
AMS was brought on board by the CEO to instill new creative energy to the brand and to develop more efficient business processes for all departments. AMS worked with the creative and merchandising teams to bring consistency and cohesion to the catalog and retail product lines. The project covered creating product stories, organizing layouts, modernizing fonts, designing new marketing icons & newsletters, and revamping the photography. Brand pillars and values were rewritten and AMS led a top-to-bottom redesign of the website, launched Fall 2014.
PRODUCT DEFINED CATALOG COVER
CATALOG SPREAD SHOWCASING NEW TYPEFACE & BALANCED PRODUCT LAYOUT THAT BUILDS ON A STORY
REDESIGNED OPENING CATALOG SPREAD TELLING BRAND STORY
REDESIGNED EMAIL MESSAGING
PROJECT MANAGEMENT | MERCHANDISING
AMS came on board as an interim project manager, hired by then Pottery Barn President Laura Alber. The role included merchandise assortment planning, price negotiations, product development concepts, and global sourcing.
MARKETING | BRAND INTEGRITY
Founder Angie Ting commissioned AMS to launch and advise the marketing and branding of her new organic, sustainable and recycled toy & baby product line. AMS recruited and built a US based sales team, created informational marketing materials, and advised the growing company on product development, assortments, and packaging.
PRODUCT DEVELOPMENT | MERCHANDISING
Initially recruited by new CEO Hillary Billings to re-design the gift basket category for the launch of the new Red Envelope brand. The project quickly expanded into creating private label products for the successful growth of a leader in the dot.com retail world.
CREATIVE DIRECTOR | PRODUCT DEVELOPMENT
Marco Patrizi, owner of I. Patrizi, recruited AMS to be Design and Trend Director for his Italian ceramic company to provide insight into the American market and introduce a fresh updated style. AMS created a more modern approach to designs and glazes, developing new collections, and product extensions to set I. Patrizi apart from other Italian ceramic companies.
Engaged in the launch of the teen niche of the Pottery Barn brands, AMS researched and forecasted emerging trends while developing product concepts for furniture and decorative accessory categories. Recruited and directed technical and fine artists to execute product concepts, AMS managed the global sourcing processes through to market ready products.
Interior Designer Margot Oven enlisted AMS to modernize her brand to be reflective of her classic and clean style. A new logo, website and marketing materials were designed to capture the essence of MO Design’s characteristics while showcasing the uniqueness in a industry that is ever changing.
ZANIDES PUBLIC RELATIONS
AMS was appointed to design a new logo for Linda Zanides Public Relations firm. The project was put on hold half way in, however, below are logo concepts presented.
Hired to develop new product collections and update existing programs for long time client Target. Built creative concepts and trend direction for mirrors, wall utility decor and back to college collections.