PRODUCT DEVELOPMENT
For the re-launch of one of San Francisco's classic, high profile, luxury retail stores, AMS led the product development and design for a new line of branded private label products. Working closely with the CEO on the strategic brand vision to bring this iconic retailer into the 21st century while retaining a strong link to Gumps’ storied past and core brand values.
SIGNATURE GUMPS SCARF
GINGER JAR SILK SCARF
SAN FRANCISCO PETITET FOURS
SAN FRANCISCO SKYLINE CHOCOLATE BAR
SHOU THROW
SIGNATURE G DESIGN
SIGNATURE PERSONAL SCENT COLLECTION
SIGNATURE HOME SCENT COLLECTION
NUTCRACKER DESERT PLATES
SAN FRANCISCO DESSERT PLATES